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Manish pariharpurpose of the courseto understand the concepts, meaning and importance of industrial marketing also known as b2b marketing or businessmarketing and to know the differences between industrial marketing and consumer marketing. It has been suggested that in the case of b2b marketing graduate. Business marketing management, 10th edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. B2b delivers comprehensive, cuttingedge coverage that equips students with. B2b, emea edition emea ed by thomas speh, michael hutt isbn.
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